Generation Like

7

United States Of America

Documentary

54 min

2014

Will Lyman Ian Somerhalder Steven Fernandez Acacia Brinley Shane Dawson Hannah Hart Oli White Stephen Colbert Tyler Oakley Fred Durst Douglas Rushkoff Seth Godin

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.